From first idea to launch-ready.
From the first conversation to the final DNS change, you’ll know what happens next, what you’re reviewing and what I need from you.
See the work. Shape the direction.
We choose a premium theme that suits your goals and agree on a visual direction. I shape it around your brand, content and imagery, creating a working first pass for you to explore and refine.
From your website to your forms, email and customer tools, we plan the connections your business needs.
The Approach
You’ll always know what comes next.
A clear path. Room to create.
A great website starts with a shared understanding of where you want to go. Together, we define the scope, choose the right foundation and shape the design around your brand. Clear milestones and focused feedback keep things moving, with space to explore ideas and refine the details along the way.
1. Get aligned
Business, audience and scope. We review your current site, goals, content and integrations, then define the pages, deliverables and responsibilities.
MILESTONE
A written scope, fee and payment schedule. A 50% upfront payment starts the project.
2. Choose the foundation
A strong starting point. We review suitable premium themes, agree on the visual direction and make a plan for content.
MILESTONE
A selected theme, an agreed page plan and a clear list of content and access needed.
3. Build the first pass
Real pages. Real content. I tailor the theme to your brand and build the agreed pages, bringing typography, imagery, copy and responsive layouts together.
MILESTONE
A working first pass on a staging site that you can click through and review.
4. Refine it together
Thoughtful feedback, focused rounds. You send consolidated feedback. We work through the agreed revisions and refine the message, details and behavior across screen sizes.
MILESTONE
Approved content and direction. New requests are scoped before extra work begins.
5. Test, launch + hand over
Ready for the real world. We check agreed forms, links, integrations and responsive layouts, prepare the launch and connect the domain.
MILESTONE
Your site and account access, an editing walkthrough and any agreed follow-up support. The remaining 50% is due before launch.
A little preparation goes a long way.
Your content
The right access
One clear voice
Timely decisions
Your website. Your accounts.
